Google Analytics

Enhance your Google Analytics with in-depth account-level insights

About Google Analytics

Google Analytics is built with B2C companies in mind: it doesn't disclose anonymous website traffic or provide insights. That's why marketers struggle to measure campaign performance and the quality of audiences attracted by them.

Google Analytics Enrichment is a game-changer feature to help marketers measure the impact of marketing efforts by connecting account-level data to Google Analytics.

You can identify the highest value prospects visiting your website and create in-depth audience reports to prove ROI through customer attribution and better direct their marketing spend.

You'll quickly see which marketing campaigns perform well, attract your ideal buyers and optimize your marketing strategies accordingly.

Key Features

Go from Zero to Hero with Google Analytics to Capture Demand

  • Define your ideal B2B audiences with firmographic data in Albacross
  • Connect Albacross to GA with a few clicks to monitor when they visit your website
  • Easily start tracking your acquisition funnel to identify which campaigns are engaging the right B2B audiences
  • Create new marketing wins by identifying when/how ideal buyers engaged with your marketing campaigns

Improve Google Campaigns & Audience Reports

  • Build in-depth custom reports to see ideal buyers behind your Google Analytics sessions
  • Optimize account-based retargeting and advertisement spend
  • Prove the ROI of paid acquisition efforts faster
  • Funnel data into Google Data Studio for easier visualization

Enhance Targeting and Retargeting Campaigns

  • Create retargeting pools based on intent, firmographic and technographic data
  • Have industry-based remarketing through custom segments
  • Easily create new lookalike audiences based on your ideal buyers
  • Build cookie pools based on account or ICP data


The feature can be purchased as an add-on to any paid plan from Albacross.

Google Analytics screenshots

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