Create a 1-To-1 Experience for Every Website Visitor
About Google Optimize
B2B buyers not only want but expect a tailored experience. However, if the value your product provides is extremely different and specific, depending on their industry, for example, how can you be customer-centric and get your website to effectively reflect it?
That’s where Albacross comes into play. Through a high level of detail of firmographic, behavioral, and technographic data points, it allows you to collect your prospects’ data and immediately turn it around to serve a personalized website or marketing experience.
Once you connect Albacross to Google Optimize you’ll be able to build precise workflows to personalize both buying and user experience, through the website messaging or adapting your chatbot’s script to better engage your targeted accounts.
Google Optimize features
Increase relevance and engagement for your target B2B audience
- Automatically change the web content, images, and success cases based on different characteristics of your buyer, e.g. Revenue, industry, or number of employees
- Present the most relevant products/solutions that suit your buyer's industry, company size, and tech stack when they land on your site. Connect to Google Analytics to monitor the performance so you know how to improve later.
- Increase page views and time spent on your website and decrease bounce rates
- Alter CTA buttons and route accounts to different journeys based on their buying intent and lifetime value
Google Optimize pricing
Feature can be purchased as an add-on to any paid plan from Albacross.